SERVING YOUR
SCIENCE

The integrity and impact of your scientific story hinges on expert knowledge and effective communication—which is why it’s the focus of our work.

We transform clinical potential into commercial success by providing comprehensive medical communications support, digital solutions, strategic counsel, and tactical execution throughout the brand life cycle. The relationships we form with our partners, both clients and HCPs alike, are deeply valued.

Our Services Include:

  • Commercialization Strategy
  • Launch Planning and Execution
  • Thought Leader Engagement and Insights
  • Peer-to-Peer Strategy and Tactics
  • Multichannel Marketing Strategy and Execution
  • Digital Marketing Strategy and Tactics

Sample Tactics Include:

  • Product Positioning
  • Disease Education
  • Advisory Board Meetings
  • Promotional Content Development
  • Congress Activities
  • Non-Personal Promotion
  • Social Media Strategy & Listening
  • Experience & Conversation Design
    (VR, AR, Chat)
  • Virtual Meetings
img_expertise_marketing_full@2x
With a primary focus in oncology and general medicines, our client sought support during their launch of a first-in-class neurology product into a highly competitive, specialty market dominated by competitors with strong KOL relationships.

OUR APPROACH:

FIRST: Identify and engage directly with KOLs on an ongoing basis to establish the client as a committed partner in this disease state, gather insights about the market and therapeutic landscape, and uncover unmet needs.

NEXT: Partner with KOLs and speakers to build a compelling story and educate on the product’s novel MOA, unique route of administration, and robust efficacy data.

THEN: Pre-emptively manage the understanding of the product’s safety profile through novel dual speaker programs to set accurate expectations and ensure comfort with its use.

FINALLY: Deploy continuously evolving speaker programs and other innovative content experiences to a variety of stakeholders—MDs, PAs/NPs, RNs, and patients—while continuing to learn and support the market.

RESULTS:

PRIMARY: Achieved a 15:1 ROI through the use of dual speaker programs (compared to 8:1 for other programs) and successfully educated all key stakeholders on the product’s efficacy and safety.

SECONDARY: Established our client as a trusted partner and leader in the neurology space.

“For this launch, PRECISIONscientia was a top shelf agency—really valuable medical communications partner—strong science (they had me working with PharmDs and PhDs), solid on strategy. I highly endorse them.”

– Director of Marketing

We provide unparalleled scientific expertise, strategic insights, and industry experience to analyze complex data and establish the scientific foundation needed to create a compelling story. Our deep bench of doctoral-level science and business-minded professionals are able to translate complex science into meaningful strategies, content, and education.

Our Services Include:

  • Communication Plan Development
  • Scientific Platform Development
  • Scientific Communications
  • Evidence Generation Strategy and Life Cycle Management
  • Medical Expert Engagement and Insights
  • Competitive Intelligence

Sample Tactics Include:

  • Gap Analysis
  • Landscape Assessments
  • Publication Plans and Execution
  • Advisory Board Meetings
  • Congress Coverage
  • MSL Materials and Training
img_expertise_medical_full@2x

New to the space, our client sought support in preparation of their US launch of the first and only targeted treatment for a rare, hard-to-treat malignancy.

OUR APPROACH:

FIRST: Analyze market landscape to assess the competition, identify KOLs, and understand what clinical literature is available.

NEXT: Pinpoint critical communication gaps to inform the development of a compelling, comprehensive, and well-supported scientific platform and communication plan.

THEN: Educate KOLs on the significant unmet needs of patients and the potential impact of a targeted treatment option through consistent communication of scientific messages.

FINALLY: Deploy the scientific story through a variety of communication channels and enhance the available clinical literature to generate greater awareness and accessibility.
RESULTS:

PRIMARY: Establishment of a strong, consistently communicated scientific foundation that set our client up for a successful launch in the US, as well as globally.

SECONDARY: Secured client’s position as a committed leader in the space.

BONUS: The product received FDA priority review and was approved as the first and only therapy for this rare disease.

We design training solutions grounded in adult learning principles and scientific expertise. Instructional designers and medical writers collaborate with scientific, strategic, and digital experts to analyze the learning needs of your sales reps and MSLs to build knowledge, develop skills, and enhance performance for key target audiences.

Our Services Include:

  • Curriculum Development
  • Training Modules, Tools, and Resources
  • Workshop Design, Development,
    and Facilitation
  • Content and Materials for MSLs, Sales Reps, Specialty Reps

Sample Tactics Include:

  • Learning Systems and Modules
  • e-Learning programs
  • Launch, POA, and NSM Training
  • Workshop Tools and Facilitation Guides
  • Scenario-based Training and Simulations
  • Annotated Sales Aids, Flash Cards,
    and Playbooks
img_expertise_training_full@2x
With client preparing for their first launch, we had only 8 weeks to ensure their MSLs were trained on all the critical information needed to tackle their field with confidence.

OUR APPROACH:

FIRST: Dive deep into considerable research, data, and case studies to create an overall Training Road Map that will inspire and inform MSLs.

NEXT: Develop high-impact curriculum using animated PowerPoint with key takeaways, as well as traditional and confidence assessments.

THEN: Organize peer-to-peer study halls, create a virtual environment where MSLs can interact with HCPs, and pressure-test their understanding of the curriculum.

FINALLY: Execute a certification workshop that assesses MSLs not only on their foundational knowledge, but also on their ability to present new knowledge confidently and accurately in the real world.

RESULTS:

PRIMARY: Preparation of a strong, educated MSL team ready to communicate information on disease state, as well as the value of the product.

SECONDARY: By illuminating areas for improvement (such as presentation and virtual interaction skills), PRECISIONscientia was able to support MSLs in mastering the development of peer-to-peer relationships with HCPs.

BONUS To keep their momentum going, our
clients retained us to work with their MSL team
as they neared their first-ever product launch.

  • Marketing
  • Medical Affairs
  • Training

We transform clinical potential into commercial success by providing comprehensive medical communications support, digital solutions, strategic counsel, and tactical execution throughout the brand life cycle. The relationships we form with our partners, both clients and HCPs alike, are deeply valued.

Our Services Include:

  • Commercialization Strategy
  • Launch Planning and Execution
  • Thought Leader Engagement and Insights
  • Peer-to-Peer Strategy and Tactics
  • Multichannel Marketing Strategy and Execution
  • Digital Marketing Strategy and Tactics

Sample Tactics Include:

  • Product Positioning
  • Disease Education
  • Advisory Board Meetings
  • Promotional Content Development
  • Congress Activities
  • Non-Personal Promotion
  • Social Media Strategy & Listening
  • Experience & Conversation Design
    (VR, AR, Chat)
  • Virtual Meetings
img_expertise_marketing_full@2x
With a primary focus in oncology and general medicines, our client sought support during their launch of a first-in-class neurology product into a highly competitive, specialty market dominated by competitors with strong KOL relationships.

OUR APPROACH:

FIRST: Identify and engage directly with KOLs on an ongoing basis to establish the client as a committed partner in this disease state, gather insights about the market and therapeutic landscape, and uncover unmet needs.

NEXT: Partner with KOLs and speakers to build a compelling story and educate on the product’s novel MOA, unique route of administration, and robust efficacy data.

THEN: Pre-emptively manage the understanding of the product’s safety profile through novel dual speaker programs to set accurate expectations and ensure comfort with its use.

FINALLY: Deploy continuously evolving speaker programs and other innovative content experiences to a variety of stakeholders—MDs, PAs/NPs, RNs, and patients—while continuing to learn and support the market.

RESULTS:

PRIMARY: Achieved a 15:1 ROI through the use of dual speaker programs (compared to 8:1 for other programs) and successfully educated all key stakeholders on the product’s efficacy and safety.

SECONDARY: Established our client as a trusted partner and leader in the neurology space.

“For this launch, PRECISIONscientia was a top shelf agency—really valuable medical communications partner—strong science (they had me working with PharmDs and PhDs), solid on strategy. I highly endorse them.”

– Director of Marketing

We provide unparalleled scientific expertise, strategic insights, and industry experience to analyze complex data and establish the scientific foundation needed to create a compelling story. Our deep bench of doctoral-level science and business-minded professionals are able to translate complex science into meaningful strategies, content, and education.

Our Services Include:

  • Communication Plan Development
  • Scientific Platform Development
  • Scientific Communications
  • Evidence Generation Strategy and Life Cycle Management
  • Medical Expert Engagement and Insights
  • Competitive Intelligence

Sample Tactics Include:

  • Gap Analysis
  • Landscape Assessments
  • Publication Plans and Execution
  • Advisory Board Meetings
  • Congress Coverage
  • MSL Materials and Training
img_expertise_medical_full@2x

New to the space, our client sought support in preparation of their US launch of the first and only targeted treatment for a rare, hard-to-treat malignancy.

OUR APPROACH:

FIRST: Analyze market landscape to assess the competition, identify KOLs, and understand what clinical literature is available.

NEXT: Pinpoint critical communication gaps to inform the development of a compelling, comprehensive, and well-supported scientific platform and communication plan.

THEN: Educate KOLs on the significant unmet needs of patients and the potential impact of a targeted treatment option through consistent communication of scientific messages.

FINALLY: Deploy the scientific story through a variety of communication channels and enhance the available clinical literature to generate greater awareness and accessibility.
RESULTS:

PRIMARY: Establishment of a strong, consistently communicated scientific foundation that set our client up for a successful launch in the US, as well as globally.

SECONDARY: Secured client’s position as a committed leader in the space.

BONUS: The product received FDA priority review and was approved as the first and only therapy for this rare disease.

We design training solutions grounded in adult learning principles and scientific expertise. Instructional designers and medical writers collaborate with scientific, strategic, and digital experts to analyze the learning needs of your sales reps and MSLs to build knowledge, develop skills, and enhance performance for key target audiences.

Our Services Include:

  • Curriculum Development
  • Training Modules, Tools, and Resources
  • Workshop Design, Development,
    and Facilitation
  • Content and Materials for MSLs, Sales Reps, Specialty Reps

Sample Tactics Include:

  • Learning Systems and Modules
  • e-Learning programs
  • Launch, POA, and NSM Training
  • Workshop Tools and Facilitation Guides
  • Scenario-based Training and Simulations
  • Annotated Sales Aids, Flash Cards,
    and Playbooks
img_expertise_training_full@2x
With client preparing for their first launch, we had only 8 weeks to ensure their MSLs were trained on all the critical information needed to tackle their field with confidence.

OUR APPROACH:

FIRST: Dive deep into considerable research, data, and case studies to create an overall Training Road Map that will inspire and inform MSLs.

NEXT: Develop high-impact curriculum using animated PowerPoint with key takeaways, as well as traditional and confidence assessments.

THEN: Organize peer-to-peer study halls, create a virtual environment where MSLs can interact with HCPs, and pressure-test their understanding of the curriculum.

FINALLY: Execute a certification workshop that assesses MSLs not only on their foundational knowledge, but also on their ability to present new knowledge confidently and accurately in the real world.

RESULTS:

PRIMARY: Preparation of a strong, educated MSL team ready to communicate information on disease state, as well as the value of the product.

SECONDARY: By illuminating areas for improvement (such as presentation and virtual interaction skills), PRECISIONscientia was able to support MSLs in mastering the development of peer-to-peer relationships with HCPs.

BONUS To keep their momentum going, our
clients retained us to work with their MSL team
as they neared their first-ever product launch.

Looking for an agency that can prep you for launch?

Let's Talk
Precision Value & Health
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(215) 867-1900

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