Podcast microphone on desk

Podcast: Digital opinion leaders in healthcare

First published on The Curtis & Coulter Podcast

PRECISIONscientia’s Director of KOL Data Solutions, Read Roberts, sits down with Curtis & Coulter and CEO and podcast host Mark Coulter to discuss the emergence of Digital Opinion Leaders in healthcare and how that impacts the future of healthcare post-pandemic.

Here’s what they cover:

    • Why DOL’s are important
    • Identifying DOL’s for your brand
    • Migration of digital communications

If you’re interested in learning more about Read’s take on DOLs & KOLs, let us know here. 

The Precision Value & Health family of brands is now Precision AQ

Precision AQ helps life sciences companies navigate the complexities of commercialization across a product’s lifecycle. Our team is comprised of experts, advisors, and creators working to ensure patients have access to life-changing medicines.

Our global offerings include:

  • Commercialization research, strategy and product planning
  • HEOR
  • Market access
  • Advertising, Branding & PR
  • Medical communications
  • Investor relations and external communications
  • Learning & development
  • Data and product solutions (Access Genius, Navigator365, OncoGenius, EHR Solutions, KOL/DOL Map)

Our name, which stands for Precision Access Quotient, reflects our approach to removing barriers – fusing together science (IQ, or Intelligence Quotient) and empathy (EQ, or Emotional Quotient). The result is “AQ: Access Quotient”, a critical ingredient in navigating the therapy-to-patient journey informed by data-driven analytics and insights.

To find out more about our global services and our unified mission, empowering access to life-changing medicines for all, visit: Precision AQ


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