This MM+M award recognizes PRECISIONscientia’s state-of-the-art, proprietary digital opinion leader (DOL) data platform, DOL Map. This platform is a unique and innovative means for pharma to identify, track, and engage hard-to-find DOLs in their respective disease areas. DOL Map uses artificial intelligence to parse through millions of social media conversations to find the most impactful DOLs. Our unique tool is especially helpful for companies developing and marketing drugs for more obscure diseases, with communities that are less likely to include famous TikTok doctors with millions of followers and flashy viral videos.
Not only does DOL Map identify who is doing the talking, but it also analyzes who they are talking to, how often people are sharing their posts, and how relevant the discussion is to the disease area. Therefore, a researcher who is followed by a high percentage of other doctors and is tweeting about medical congresses related to the disease would be flagged as a potential DOL worth engaging. After identifying a list of the top DOLs for a client’s requested area, the platform then displays those experts in a dashboard that keeps track of their online activity in real time.
By working with trusted DOLs, pharma companies can also help overshadow much of the false information that abounds on social media by steering patients toward credible sources for information.
MM+M Awards recognize, champion, and celebrate creativity and effectiveness in health care marketing and communications. An MM+M Award is valued because recognition comes from industry peers. This year’s MM+M Awards will be a hybrid event taking place on October 6, with the in-person element returning to Cipriani Wall Street. We are honored to be a finalist and look forward to October 6th awards.
Data Platform Finalists
- PRECISIONscientia, Comprehensive DOL Profiling & Mapping
- Indegene, Integrated Data Platform to Enable Rich Patient Insights
- IPM.ai, Using AI and Machine Learning to Uncover Undiagnosed Patients with Rare Diseases
- NYU Langone Health and Deloitte Digital, The Return Visit
- ViiV Healthcare, Entree Health, and Access insight, One Step Closer to Ending the HIV Epidemic
See the full list of MM+M Awards