Finding Digital Opinion Leaders

Finding Digital Opinion Leaders (DOLs): Q&A with Read Roberts, Director, KOL Data Solutions and DOL Expert

Read Roberts, Director, KOL Data Solutions, PRECISIONscientia

DOLs are an influential group of experts impacting thousands of other HCPs who simply do not have the time to sort through all the latest data. Read Roberts talks about how to find and engage the best and the brightest among all of the loudest voices in the social media universe.

Find out more in the article here on,  published July 11, 2022

For more on PRECISIONscientia’s KOL Data Solutions and DOL tools

The Precision Value & Health family of brands is now Precision AQ

Precision AQ helps life sciences companies navigate the complexities of commercialization across a product’s lifecycle. Our team is comprised of experts, advisors, and creators working to ensure patients have access to life-changing medicines.

Our global offerings include:

  • Commercialization research, strategy and product planning
  • HEOR
  • Market access
  • Advertising, Branding & PR
  • Medical communications
  • Investor relations and external communications
  • Learning & development
  • Data and product solutions (Access Genius, Navigator365, OncoGenius, EHR Solutions, KOL/DOL Map)

Our name, which stands for Precision Access Quotient, reflects our approach to removing barriers – fusing together science (IQ, or Intelligence Quotient) and empathy (EQ, or Emotional Quotient). The result is “AQ: Access Quotient”, a critical ingredient in navigating the therapy-to-patient journey informed by data-driven analytics and insights.

To find out more about our global services and our unified mission, empowering access to life-changing medicines for all, visit: Precision AQ


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